Cross Culture Communication Essay Example | Topics and Well Written Essays - 2250 words

Cross Culture Communication - Essay Example Emphasis on universal national values of culture suggests that individuals are able to shape their values from experiences gained within a society (Kim, 2008:44). When studying values as noted by Schwartz it comes out that, a bipolar relationship can only exist between and among a number of cultural values. This paper will present a personal reflection on the experience of working in the cross-cultural team and managing the cross-cultural team. During the research when holding the managing post for various sessions, it is worth noting that the task of organization and management in a firm relies heavily on communication between and among all employees present in that firm. The organization should exhibit a great knowledge and application of bipolar relationship whereby conservatism and autonomy dominated the task. Since conservatism and autonomy highlight that the nature of a relationship exists between individuals and a group, it is upon the managing team to ensure communication flo ws effectively. This means that as a manager, one must break down all barriers to effective communication (Fabbi, 2011:79). As such, there are platform that highlight and note presence of effective communication tools. ... Apart from that, from the experience of managing it is worth noting that for employees to perform efficiently, they need motivation. Motivation is a key factor towards realizing the best out of the available employees in an organization (Reisinger, 2009:57). When a manager recognizes efforts of employees and subsequently awards him or her, their output increases automatically. This shows that elements that boost the morale of employees are important as have the capability of taking the organization to the next desired level (Norales, 2006:152). During the management session, a number of issues related to cross culture arise. For instance, since culture is a broad subject, it becomes clear that some employees might not understand particular values and attitudes of the organization (Gross, Jan, and Paula, 2009:67). Furthermore, there are barrier in terms of technology and material culture within and among different employees all in the same organization. Aesthetics and education are al so part of the issues related to cross culture that have chances of arising during the learning sessions (William, 2003:302). Nevertheless, given the point that there are means in which managers can deal with issues arising from cross-cultural dimensions, my learning experience points out that organizational training and practice can be part of the solutions to a large number of cross-cultural issues (Wu, 2008:77). Through performance orientation, it will be easy to deal with the erupting issues. Besides, presence of more orientations based on humane, collectivism, and future prospects makes the procedure of handling any issues arising from cross culture more efficient (Wu, 2008:100). As a result, experience based on management of

Intrinsic Power And Political Organisations

Intrinsic Power And Political Organisations This papers first aim is to analyse as well as evaluate the different thoughts and views exist in the literature about Power and politics are intrinsic to organisations. The second goal is to represent the motivational approaches related to power and politics in organization. The final goal is to show and illustrate the concept of power and politics through the film Devil Wears Prada. The review of the literature on organizational power and politics reveals a growing interest on this subject throughout the last few decades. Power and politics are the two indisputable part of organization. Decision making and problem solving are the two vital factors which are interconnected with Power and politics. Actual conflicts in organisations are resolved by power and political skills of managers and leaders. Power and Politics, though closely related, share similarities and differences but ultimately work together for the success of an organization. Unity in diversity should be the positive ou tcome of power and politics in organization. Power and politics are the crucial medium through which conflicts and divergent interest are managed and resolved. Power and politics are called the heart of organization. In the first part I want to discuss different aspects of power in organizations. Power is defined as the ability to get someone to do something you want done or the ability to make things happen in the way you want them. (Schermerhorn, Hunt, and Osborn). Throughout history, human beings have been fascinated by power. In the earlier periods power is prescribed by the structure of the organization. Without reference to the works of Marx (1967) and Weber (1978) it is hard to make sense of organizational power. Power is conceptualized broadly within a system-rational model of organizational structure. Decision making and concomitant exercising of power (logical, optimal and adaptive response) bring changes in the organization and we can say that The Devil Wears Prada is an example of a movie which is unapologetically or maybe semi-apologetically fascinated with power of Miranda. Power is important within the organizations and moreover for the management to influence individuals to make t hings happen. Power is to organization as oxygen as to breathing (Bernard Crick 1982). All organizations require power but all power dont require organization. We cannot make serious enquiry in to the organization without an enquiry of power. Main conception of power is concentrated on Webers (1947) classic definition that power is the probability that a person can carry out his or her own will despite resistance. The concept of power is often expressed in the literature by the words the ability to à ¢Ã¢â€š ¬Ã‚ ¦ as by Salancik and Pfeffer (1977) and the ability to bring about outcomes you desire (Power politics and organizations: Andrew Kakabadse and Christopher Parker,P 22). There are four dimensions of power such as behavioural view (Dahl), political view (Bacharach and Baratz), radical structural view (Lukes) and relational approach (Foucault). (Management Organization, Linstead and Fulop ,2nd Edition P 282). Great men are almost always not good men as they exercise influence and authority. As example in the film Devil Wears Prada we have seen how Miranda has treated her assistant Andy. In organizations, power is considered to derive from numerous sources. French and Raven (1959) identified five sources of power such as coercive power, reward power, exert power, legitimate or position power and referent power. Etizoni has classified power as coercive power, utilitarian power and normative power. Robbins (1984) has discussed the comparisons between the sources of power and the means to exert influence that refers to bases of power. Blau(1964): Power is the ability of persons as groups to impose their will on others despite resistance through deterrence either in the form of withholding regularly supplied rewards or in the form of punishment inasmuch as the former, as well as the latter, constitutes in effect negative sanction. The definition by Parsons (1956) is an interactive formulation but within a structural framework: Power we may define as the realistic capacity of system-unit to actualize its interests within the context of system-interaction and in this sense exert influence on processes in the system. Organizations should have formal and informal rules for coordinating actions of different people. People of diverse background, particular interests and different understandings abide by these rules. A famous thought by Lord Acton: Power tends to corrupt and absolute power corrupts absolutely. Great men are almost always bad men, even when they exercise influence and not authority: still more when you super add the tendency or the certainty of corruption by authority (Lord Acton, 5 April 1987 to Bishop Mandell Creighton). The pluralists (Dahl1957, Wolfinger1971) claimed that power was equitably distributed around the society and no particular group had undue influence over decision making processes. The elitists (Bachrach and Baratz, 1962, Hunter1953, Mills1956) argued that power was concentrated in the hands of privileged few who controlled political agendas. The term power takes on different meanings when the unit or power holder is a formal group in an open system with multiple go als and the system is assumed to reflect a political-domination model of organization rather than only a co-operative model(Perrow 1970,P 84). In the film The Devil Wears Prada Miranda occasionally takes time from Andys daily routine and spreading fear and anxiety in her mind wherever she goes. In a scene Miranda tells Andy that I am your Master, you are dying to be like me, that is what Master (Miranda) never should say. This is all about her organizational power. In this part I want to represent the organizational politics with critical and mainstream approach. Organizational politics can be expressed as a social influence process in which behaviour is strategically designed to maximize short term or long term self-interest. Power and politics are the top two elements used in a company that either can cause the downfall or success of that organization. Politics is defined as the tactics used to obtain a desired goal, position or status in an organization. The power relationships in day-to-day relations could be understood by the political metaphor. If we consider the positive side then politics can be defined as A style of interaction which allows us to read and understand the situations, interpret them and exhibit the right kind of behaviour for inducing others to do what we want and do it willingly (Ferris,G.R,Davidson,S.l, and PerreweP.L (2005), political skill at work, P 9.Mountain view) And if we look at the negative side then it can be defined as The actions of individuals which are directed toward the goal of furthering our own self-interest without regard for the well-being of others or organization.(Kacmer,K.M. Carlson,D.S(1997),POPS A multiple sample investigation.Journal of Management,23, P 627). Political skill can influence organizational performance in different ways. The politically skilful managers and professionals often have higher job performance which is the building block for organizational performance. In the film Devil Wears Prada we have seen the politics of Emily (assistance of Miranda) as well as Miranda with Andy. For example, for facilitating the manufacture of a major new piece of equipment that is in demand from several customers, a project manager might use political skill. Political skill is positively associated with job performance in terms of quantity of work output, quality of workout and accuracy of work in organization. Thirty years ago J. Pffefer observed that organizations are more political than rational. Aristotle told that politics stems from a diversity of interests. Almost all employees bring their own interests, wants, desire, and needs in the organization. Robbins (2001) suggested that there are two forms of organizational politics, one is legitimate and other is illegitimate politics. Organizational leaders seek to satisfy not only organizational interests, but also their own wants and requirements, driven by self-interest. According to Farrell and Peterson the successful practice of organizational politics is perceived to lead to a higher level of power, and once a higher level of power is attained, there is more opportunity to engage in political behaviour. Politics are generated by structural cleavages in the organization among various component elements and identities, different values, affective, cognitive and discursive styles. Other causes of generation are the complexity and the degree of uncertainty, the external pressure coming from stakeholders or other actors and the history of past politics in the organization. If we accept the existence of power relations in organizations then politics and politicking are essential part of organization. Kissing up, passing the buck, apple polishing, covering your rear, creating conflict, forming coalitions, cunning, arrogant, scheming etc. are the negative terminology which are often used in organization as the political activity. Developing working relationships, encouraging change and innovation improving efficiency, facilitating teamwork, planning ahead, astute are the terminologies of positive aspect of organizational politics. The lack of concern with politics is the main void of organizational theory. Political alignment such as interest group of politics and coalition politics has an important effect on relations within organizations. In the film The Devil Wears Prada Miranda gives short orders and never likes to repeat herself. Andy is just supposed to know what she is talking about. Miranda wants her coffee as hot as brimstone, and sometimes even demands the unbelievable as at one point she demands a copy of a yet to be published Harry Potter book for her daughters. All these activities show the influence and organizational power of Miranda. The understanding of organizational politics requires a collective influence which is used by departments or subunits of organization to counter control and establish resistance pattern is described in Michel Croziers famous study The Bureaucratic phenomenon (1964). Most of the management and organization studies are based on Webers work as a simple affirmation of bureaucratic rationality. As example his work on Verstehen as an interpretive method for analysing human behaviour is almost completely ignored. The community power debate which was conducted during 1950s, 1960s, 1970s described the status of power as an empirical phenomenon. At the time of answering the question what is the structure and distribution of power in contemporary society? people were divided into two camps, one is pluralists (Dahl 1957, 1958, 1961, Wolfinger 1971) and other is elitists (Bachrach and Baratz ,1962,1963,Hunter 1953, Mills, 1956). The pluralists claimed that power was equitably distributed throughout society and there is no particular had undue influence over decision making processes. On the other side the elitists argued that power was concentrated in the hands of a privileged few who controlled political agendas. Then Dahl (1957) expressed that A has power over B to the extent that he or she can get B to do something that B would not otherwise do (Dahl 1957, PP. 202-203). On the other hand Bachrach and Baratz (1962) criticize Dahls explanation on concrete decision making situation , claiming that power is also exercised in non-decision making situations. All forms of political organization have a bias in favour of the exploitation of some kinds of conflict and the suppression of other because organization is the mobilization of bias. Some issues are organized into politics while others are organized out. (Schattschneider 1960, P 71, emphasis in original). Debate was increased when Lukess(1974) radical three dimensional view of power criticizes both Dahls one dimensional model and Bachrach and Baratzs two dimensional model. Decision making is a political interest which is resulting from the conflicts of interest characteristic of sub-goal differentiation within organization (Ganz and Murray, 1980, Mayes and Allen 1977, Rogers 1971, Vredenburgh and Maurer 1984). The dynamics of political behaviour is essential to understand for a full understanding of organizational functioning. The political character of organization life is rooted in non-bureaucratic decision mechanisms (Salancik and Pfeffer 1974, P 454) which is used to resolve the conflicts between organization and subunits. Gandz Murray (1980) expressed the difference between political and non-political uses of power. Miles (1980) asserts that it is important to recognize that politics need not be bad, though common parlance uses the term in a pejorative sense. The survival of an organization may depend on the success of a unit or coalition in overturning a traditional but out-dated formal organization objective or policy. Political activity can also be beneficial to organizations. If through the politicking of the marketing manager, changes in product are brought about which in turn provide commercial gains for the organization, then it could be claimed that such political behaviour is beneficial for organizations. A recent study developed a profile of individuals active in office politics based on a survey completed by a number of managers. The result indicated that managerial level, job function and sex were unrelated to political activity. However certain personality traits corresponded highly with the individual managers propensity to engage in office politics. The managerial person should avoid making their power open and explicit. Self-serving behaviour has a bad effect on organizations and its employees. Kanter (1979) told that People know who is holding power. Kanter has claimed that explicit claims to power are only made by the powerless. Office politics does exist in the organization regardi ng issues like departmental budget, space allocation, project responsibilities and salary adjustment (Robbins 2001). In the film Devil Wears Prada Miranda has done politics by choosing Andy to go to Paris with her over Emily and asked Andy to inform this to Emily, Again Miranda bypasses Nigel for a promotion so as to keep her own job secure as she was to be replaced and the information for which came from Andy. Thus organizational politics is blatantly portrayed here and is thus an excellent example. So far we have discussed the key aspects of power and politics. In this part I want to focus on motivation and discuss the relation between motivation and organization. Motivation is an essential part in organizations, both for the individual and for the organization as a whole. Motivational state or condition of a person has an impact or influence upon both behaviour and performance. Motivation to work is of great importance to us since we spend a lot of our time working in organizations (Michael W.Drafke and Stan Kossen., The Human Side of Organizations, Massachusetts: Addison/Wesley,1998,p.2-12). Pffefer (1981) has suggested that major characteristic often accompanying political behaviour is the attempt to conceal its true motivation. True motive was concealed because the actor believed that it was unacceptable. Motivation is equal important for manager and employee. In 1970 David McClelland and David Burnham published an article in Harvard Business Review called Power is the great Motivator. This article directly focused on managers motivatio n. A good manager is one who, among other things, helps subordinates feel strong and responsible, rewards them properly for good performance and sees that things are organised so that subordinates feel they know what they should be doing(McClelland,2003,P-109). In the film Devil Wears Prada Andy has motivated herself in different ways to be familiar with the new job environment in spite of rude behaviour of her boss Miranda. Recently the boundaries have widened and work and private life is much more connected to each other than past. In the past when one left his workplace, the person had less obligations or responsibility against the company (Karl Weick., Making sense of the Organization,Malden: Blackwell Publishing, 2006,P 207-210). Then Karl Marx stated that Freedom begins at the gates of the factory (Robert Tucker,The Marx-Engels reader,NewYork Norton,1978, P-440). Today people often bring their work home as well as colleagues socialize outside work (Weick). If employees are not motivated, no one would make an effort to work and companys performance would be less efficient. Vroom (1964) has developed expectancy theory from the original work of Tolman and Honzik(1930) and produced a systematic explanatory theory of workplace motivation. It claimed that the motivation to behave in a particular way is determined by an individuals expectation that behaviour will lead to a particular outcome, multiplied by the preference or valence that person has for that out-come. Vroom has argued that human behaviour is controlled by subjective probability. The equation is Motivation (M) = Expectation (E) * Valence (V). Abraham Maslows (1943, 1954) theory of motivation was the first theory to be applied to the world of work. He proposed that human beings have five needs (Self-Actualisation, Esteem, Social, Safety, and Physiological) and when these are not satisfied they provide the drive to act and set up the motivating mechanism. The most significance and potential value to managers attempting to understand the motivation in the workplace is the work of McClellands (1961) achievement theory. Herzbergs (1968) two-factor theory on intrinsic and extrinsic motivational factors affect what individuals perceive as the value or valance of particular outcomes which will influence both their performance and job satisfaction. Communication between employees and managers within the organization is an essential and vital ingredient of motivation. Employees are motivated by recognition and constructive feedback from their manager. Motivation is a complex, dynamic and culture based concept so there is no one universal theory which is applicable to motivation. Karl Marx said that Men make history but not under conditions of their own choosing. In spite of covert nature of power and politics it is real and important aspect of all organizations. We have discussed the unitary, pluralist, radical and relational view of power and politics in this essay. Managers can prevent the misuses of power by confirming that clear organizational goals, plans, and individual roles, and responsibilities are understood and followed. Power should be used to manipulate the understanding and interpretation of organizational events. According to pluralist, radical and relational perspectives on power and politics it is generic to organization. The unitary as well as pluralist views provide a comfort zone to deal with power and politics. Managers should be highly skilled in reflective practice and critical thinking if they want to understand the relational view of power and politics. Smart and clever manager can boost themselves or their career through power and p olitics. Politics involves cultivating influential allies, controlling the flow of information and influencing decisions through ones power base. Organizational politics have detrimental effect on employees moral, loyalty and trust. Some people think that practice of politics can be cunning and deceitful while other people believe that it can be motivator with positive result. To understand the organizational political behaviour Farrell and Peterson (1982) proposed a three dimensional typology. One dimension is where the political activity takes place (inside or outside the organization), second one is the direction of the attempted influence (vertically or laterally) and last one is legitimacy of the political action (Functional vs. Dysfunctional conflict) .The processes by which the organization is operated should be ethically based. There are many internal and external aspects of organization which are the cause of success and failure of organization. Organizations must insure th at decisions are not based on personal agendas or outside influences. Organizations should abide by their code of conduct to avoid conflict of interest. The effect of Power and Politics depends on how they are practiced in organization. All the approaches of power and politics have their own advantages and disadvantages. It is very important to understand the limits of power and authority, resistance and obedience in organizations. Fundamentally, power is shaped by what we know and how we know what to do in organization. Throughout this essay I have represented the critical approaches of power and politics and the relation with mainstream approaches. I am unable to point out any organization which has no implications of power and politics. I agree with the topic that power and politics are intrinsic to organization. I think that there should be more research on this topic to clarify in a more broad vision. REFRENCES Amos Drory, Tsilia Romm Politics in Organization and its Perception within the Organization. Andrew J. Dubrin Political Behaviours in Organizations Bronston T. Mayes, Robert W. Allen Toward A Definition of Organizational Politics Cavanagh G F., Moberg D J.,Velasquez M. The Ethics of Organizational Politics, The Academy of Management Review, Jul 01, 1981; Vol. 6, N. 3, p. 363-374. Clegg, Courpasson and Phillips Power and Organizations. Clegg CHAPTER 5 Managing Power And Politics in Organizations, Resistance, Empowerment, Ethics (P 151-190). David Buchanan, Andrzej Huczynski Organizational behaviour( Third Edition, P 667-702) Dennis K. Mumby, Purdue University Power and Politics ,(Chap 15) Ferris,G.R,Davidson,S.l, and PerreweP.L (2005), political skill at work, Mountain view. Gerald F. Cavanagh, Dennis J. Moberg, Manuel Velasquez The Ethics of Organizational Politics Gibson, Ivancevich, Donnelly, Konopaske Organizations behaviour, structure, Processes (Chap 10, P 275-295). Gilbert W. Fairholm, Organizational Power Politics, Tactics in Organizational Leadership Harvey, E., and R. Mills. Patterns of Organizational Adaptation: A Political Perspective, in Mayer Zald (Ed.), Power in Organizations (Nashville, Tenn.: Vanderbilt University Press, 1970), pp. 181-213. Ian Brooks Organizational Behaviour (P 233-258). Jackson, N Carter, P (2007). Rethinking Organizational Behaviour: A Poststructuralist Framework, Pearson Education. John Martin organizational behaviour Second Edition, P (807-884) John Bratton, Peter Sawchuk, Carolyn Forshaw, Militza Callinam and Martin Corbett Work and Organizational behaviour( Second Edition) Joseph W.Weiss Organizational Behaviour and Chang, managing diversity, cross-cultural dynamics and ethics.(Second Edition). Julieta Dà ¡vila, Samuel Hernà ¡ndez, Vicente Peralta Organizational Conflict, Power and Politics (June 2004). Kacmer,K.M. Carlson,D.S(1997), A multiple sample investigation Journal of Management. Kakabadse ,A Parkar,C(eds) Power and Politics and Organizations: A Behavioural Science view, London John Wiley Knights, D. and H. Willmott (eds.) (2007) Introducing Organizational Behaviour Management. London: Thomson. Laurie J. MullinsManagement and Organizational behaviour (Ninth Edition). Linstead, S., L. Fulop and S. Lilley, (eds) (2004) Management and Organization: A Critical Text. Basingstoke: (Second edition). Samuel B. Bacharach and Edward J. Lawer Power And Politics in Organization Zaleznik, A. Power and Politics in Organizational Life, Harvard Business Review, Vol. 48, No. 3 (1970), 47-60. . .

Windows 2000 :: essays research papers

Have you ever wondered where Microsoft will go next with Windows, well now it is time for you to find out. Microsoft has almost completed Windows 2000, which will be the new era for software around the world. In the last year computers have grow dramatically, with the new Pentium II chip and processors with the speeds up to 450MHZ. Almost every family home in America today has at least one personal computer. Whether it is for business or pleasure, more and more people are realizing the significance of computers. I am going to unleash the information that will show you how Windows 2000 will work. Windows 2000 is an operating system that configures your hardware for you. With its structure based upon Windows 98 and NT, they have also introduced revolutionary interface enhancements. New Advancement Topics ? Plug and Play Power management for the latest desktop and notebook models. ? Web integration That has one interface for browsing local files, Intranets, and the Internet. ? One-step management A customizable console that lets you control computers, peripherals, users, security settings, from any desktop. ? Directory services Which can handle all the tasks of managing users, groups, shared peripherals, and security, it also allows you to do all this over worldwide networks. ? Serious security A new security system that will use smart cards and other physical keys to let you access the computer. Plug and Play The new Plug and Play will allow you to handle all your hardware chores from one central location without restarting your computer. And at the location you will also be able to inspect driver device settings, update drivers, or troubleshoot resource conflicts. I am sure that this will be extremely helpful to many people out in the computer world including myself. With this feature it will make looking for a program or installing one a breeze. Web integration   Ã‚  Ã‚  Ã‚  Ã‚  The Internet has become one of the biggest things used in homes and companies. It allows people at home to go shopping, check the weather, buy stocks, and work without ever leaving the desk. Companies are using it to publicize and inform people about them and their products. They also use it internally to connect different floors together via e-mail. With new Internet settings you will be able to choose your Web-style views thus letting you control what comes up on the screen without you saying, 'what the hell is that.'; One-step management   Ã‚  Ã‚  Ã‚  Ã‚  With current Window versions, there's no way to find a file-using Explorer.

French and Indian War Essay

The French and Indian war has altered the relationship between Britain and its American colonies in many ways. The three main ways their relationship had been altered were politically, ideologically and economically. After the French and Indian War the British passed a series of laws and taxes that the colonist didn’t agree with. As a result of these laws and taxes being passed the colonist began to rebel against British rule. This rebellion would eventually lead to the Revolutionary War which would allow Americans to gain independence. Ideology is the combination of ideas that affects goals, actions or expectations. After the French and Indian war American ideology greatly changed. Before and during the war Britain had a lot of support from the American colonies. This is shown through document B as George Washington a typical colonist at the time was willing to support Britain in the war. As the war continued the ideals that the colonist lived by began to change. The colonist started to feel that Britain wasn’t doing enough to help them out. This is seen in document D, where colonist began to feel that they were â€Å"debarred [denied] English liberties† even though they were English citizens. This causes the British to begin to lose the support of the American colonist. Economics is the effects of money on a country. At this point in time the colonies were still under control of British rule and their money went mostly to the British government. During the war Britain went into debt and expected the colonist to repay the debt. Britain would make the colonist pay through taxes like the stamp act. The colonist strongly voiced their opinion on the stamp act even though they remained loyal to the British government, as seen in documents G and H. Although the colonists were against the taxes forced on them the British government continued to find different ways to raise taxes against them, as shown in document F. The French and Indian war was greatly influenced by political involvement. All of the groups involved felt they had rights to North American land. The first of these groups that felt that they should control the land were the Native Americans this is shown through document B as a native chief argued  the natives rights to the land. After the war the British had overwhelming control over North America as shown in document A. Even though the war was over there were still conflicts west of the Appalachian Mountains that led to the proclamation of 1763 which banned the colonist to settle on the land west of the Appalachian Mountains. The colonist did not support this they felt they deserved it after they helped defeat the French and Indians in the French and Indian war. This is shown in document E. During and after the French and Indian war ideological, political and economic views between the colonist and the British would greatly change. This change would eventually cause the colonist to rebel against British laws and taxes. The British would try to take control of the colonist and to make sure the colonist listened Britain passed the intolerable acts. This brought more anger among the colonist and would eventually lead to the revolutionary war only 12 years after the French and Indian war ended.

The all-terrain vehicle-Polaris RZR XP 1000 EPS Ad Essay

The all-terrain vehicle-Polaris RZR XP 1000 EPS ad in a sports magazine is well placed. The ad is intentionally put in the magazine targeting sport enthusiasts or anyone looking for information about the same. The ad in particular targets those who and or would like to engage in off-road races with the intention of convincing them to purchase the product for the same. The ad achieves success with its audience in various ways as described in the document (Polaris Rzr, 11). The ad makes use of a variety of colors with the notable ones being the White Colour of the product-Polaris, with black wheels placed against a brown background of a desert. Red and Silver are also visible with the name of the product being written with the former against a background of the latter. A red background is also used to display the varieties in the products in this case Blue and Red colored vehicles. A uniform font is used in the words with the size of the same being used interchangeably where the name of the product has the biggest font with the details a small font. The ad utilizes plain folks in this case two riders shown while in action with the product (Polaris Rzr, 11) See more: Examples of satire in adventures of huckfinn essay On the language in the ad, the word â€Å"thrill† has connotations of fun and a good must have product. â€Å"New† on the other hand has the denotation of the product having been non-existent in the market. Jargon is also part of the language used in the ad; the product is described as RZR XP 1000 EPS. The ad uses poetic devices one being analogy where performance of the product is described as â€Å"razor sharp.† Repetition is also used for emphasis in describing the product as â€Å"the all- new new 2015 Polaris† (Polaris Rzr, 11). The ad has a logic appeal in this case on authority expressed in pronouncing the manufacturers as â€Å"#1 brand.† Also, there is an emotional appeal in this case on fun with the use of word â€Å"thrill.† The character appeal in the ad is on status in this case â€Å"razor- sharp performance† (Polaris Rzr, 11). The claims in the ad help in reinforcement. One of the claims is on the value with the product being labeled as being from â€Å"the #1 brand.† Another claim in value is on â€Å"delivering ultimate combination of power.† The tone in the ad is such that it is meant to convince the buyer as there is the belief in value by the product manufacturers’ being â€Å"never satisfied until we’ve redefined razor-sharp performance† (Polaris Rzr, 11). There is fallacy in using a false analogy to compare the performance of the product in this case a vehicle to a razor. It begs the question what a razor has in similarity with a vehicle whose main aspect should be on speed (Polaris Rzr, 11). In conclusion, the ad achieves its purpose as with a first glance, any motor sports racing enthusiast and in particular off –road racers will be captivated. Though the ad utilizes jargon in the description, the image of the vehicle in action has a very convincing emotional appeal to the consumers. The ad techniques used relates with the audience (racing fanatics) as they are solely based on the product in this a vehicle. The ad appeals to the audience by offering them a product any person in this group will want to have. References POLARIS RZR. THE RED BULLETIN 5 June 2014: 10-11. Print. Source document