WhatsApp Case Study Example | Topics and Well Written Essays - 2250 words

WhatsApp - Case Study Example In addition, WhatsApp has been able to beat existing and new competitors in the instant messaging industry. This success led to its acquisition by Facebook. The main problem facing the future success of the app is the competition and the changing paradigm of the industry. Across the globe, competitors have been steadily increasing with more effective strategies in regards to the creation of new trends and monetization. Given the current market situation, how can WhatsApp adapt its strategy to overcome emerging competition in future? Over the years, the instant messaging industry has been characterized by its massive growth. Consequently, entrants in the market have greatly increased. Regardless of the trend, WhatsApp has been able to position itself as a market leader in the six years it has been in existence. Since the creation of the application in 2009, WhatsApp has been largely preferred by the consumer population in the United States as well in the global market. The success of WhatsApp in the global market is solely based on that these markets lack a cheaper option for text messaging (Page, 2015, 1). The strategy was also effective in beating existing competition in the industry. However, in markets with cheaper text messaging options the application has not been massively embraced. This is due to the few features and products that the application offers to the trendy market. This is a major problem in the future in regards to the creation of a greater competitive advantage over the emerging competition. The ability to compete effectively is created by the development of operational structures based on the strategies implemented by competitors (Porter, 1980, 29). By WhatsApp lacking these structures, the app does not have a competitive advantage over emerging competitors in the future market. The future success of the instant messaging industry is directed by the level of creativity embraced by existing and emerging applications. WhatsApp has not